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Sharebuilder.com

Capital One Investing is a DIY online trading house, backed by Capital One Financial.  We have found Capital One’s strengths to be their ease of site navigation and approval process:  Show some experience trading stocks at Capital One, and the approval process for trading other financial vehicles–including naked options–becomes quickly in your favor.  Please note:  Trading naked options can be extremely risky, but also very lucrative with minimal risk.  We know the above statement may seem contradictory, but well-placed naked option trading, after researching companies with historic growth and an upcoming catalyst, can leverage gains with a very low cost basis.  That is, all sorts of bang for the buck!  Examples: research the dynamic difference between gains realized by trading Salesforce.com stocks vs. its call options on 11/20/2010.  Conversely, imagine the losses that could have resulted if the Salesforce’s 2010 3rd quarter earnings reported lower revenue and/or guidance than analysts expected!  The primary element guiding a trade through risky catalysts into success is research on companies’ fundamentals and organic growth.

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Fidelity.com

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Tradeking.com

A must have trading platform that ranges from DIY to broker assisted trading and advising.  When initially opening a plain vanilla account with Fidelity and then attempting to establish an account reflecting increased risk–I.e. Options trading, the account agent stated Fidelity is part of the ‘old boys’ club’.  So Fidelity options trading approval is more competitive than with Sharebuilder or Tradeking.  However, stock and ETF trading accounts have fewer restrictions.

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Another DIY online trading powerhouse of a platform.  Tradeking has a myriad of investment training resources and has won a plethora of awards, and keeps on earning more!  We have found Tradeking’s strengths to be the additional community and educational outlets (mostly forums).  We strongly recommend Tradeking.com if for nothing other than for its resources.