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Investing in the stock market assumes risk and its corollary, reward.  A simple approach to reducing risk could be to reduce the possible reward.  So, bonds or treasuries may seem more appealing than say stock equities and/or commodities.  But avoiding possible upside rewards via bypassing exposure to stocks can be seen as a risk in its self.  


There is another approach to reducing risk, and still stay the course toward rewards in the stock equities and/or commodities markets.  But it requires a bit of time to research individual companies within individual sectors of our economy.  But research what?  What specific criteria can be used for comparative purposes?  I think the primary is to look at organic growth, which can be measured by anecdotal observation.  But more constructively by looking at the business’ fundamentals.  Fiscally speaking, the core fundamentals involve the P/E, Beta, market news (i.e., rating upgrades, etc), past as well as predicted quarterly performances, and how the individual business is serving more recent socio-economic demands within its sector.   


Throughout this site, we will explore some great businesses, and consider how to potentially realize a profit through their associated investment vehicles.

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